Types of cover letters

In general, there are two types of cover letters, each different in style and detail to suit two different methods of job hunting. They are the General Cover Letter and the Targeted Cover Letter.

General Cover Letters

Are used to send applications to multiple companies within the one industry.

When preparing a General Cover Letter:

• DO contact each company on your list to find out the name of the Human Resources Manager and address each standard letter personally.
• DO write an engaging introduction, specific to the industry you are applying within.
• DO highlight your experience and match competencies to those required by the industry.
• DO add value, by mentioning any personal attributes that make you a favourable employee.
• DO conclude by mentioning any final relevant issues, not addressed in your résumé. For example, you may be willing to relocate interstate, or attend an interstate interview at your own expense.*

*It is important to use your cover letter to explain any such issues that otherwise may eliminate you from being considered for a position.

Targeted Cover Letters

Are used to send a specific application to one target employer.

When preparing a Targeted Cover Letter:

• DO call the advertised job contact to get as much information as possible about the job you are applying for, including a job description if available.
• DO address the letter to the application contact provided.
• DO use the Internet to research the company’s background.
• DO write an engaging introduction which demonstrates your knowledge of the company and an understanding of their core values.
• DO explain why you want to work for this company in your introduction.
• DO highlight your experience and match your key competencies to the criteria outlined in the job advertisement or job description.
• DO add value, by mentioning any personal attributes that compliment the company’s mission and values.
• DO conclude by mentioning any final relevant issues, not addressed in your résumé.

Now that you have an idea of the type of content required, the next step letter is to write your letter in a way that is engaging and enticing to the reader. You will need to develop the body text by using ‘Competency Matching’, ‘Professional Development ‘ and ‘Value Adding’ and bring it all together in a professional letter-writing format.

The few tips listed above will help you on your way. However, if you feel that you do not have the writing skill or the time to develop a winning cover letter, you may also want to consider our cover letter writing services and/or Winning Resumes Training.